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The #1 smartwatch

in the world. Times two.

Apple Watch Series 5

The most advanced Apple Watch yet, featuring the Always-On Retina display, the ECG app, international emergency calling, fall detection, and a built‑in compass.



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Apple Watch Series 3

All the core fitness, heart‑monitoring, and connectivity features that make Apple Watch the ultimate device for a healthy life. At an incredible price.



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Two great choices. No wrong answers.

Compare Apple Watch
Series 5 and Series 3

Get up to $150 toward a new Apple Watch.1

With Apple?Trade?In, just give us your eligible Apple?Watch and get credit for a new one. It’s good for you and the?planet.

Find your trade-in value


Shop gifts

Apple?Watch?Studio Any case. Any band.
Any style you want.
Your watch. Your way.

Now you can pair the classic Hermès case with any
Hermès band to create a signature style.
Now you can choose any Nike case and pair any
Nike band for a style that's actively you.

Apple?Watch Nike Series 5


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Apple?Watch Hermès Series 5


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Apple Watch essentials

Your new favorite band is here.

Shop the latest bands


Magic runs in the family.

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Get more out of Apple Watch

Apple Music

60 million songs.
3 months on us.

Try it free2

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Apple Card is here

Get 3% Daily Cash on purchases from?Apple using Apple?Card.

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View all How-To films

the Apple Research app.

The future of health
research is you.

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